The future of content distribution is distributed.

Chris Rocco
July 4, 2025

Content is global—distribution should be too.

Today’s audiences are everywhere. They stream across continents, devices, and platforms—from AVOD to SVOD to FAST. But for content distributors, global reach still comes with familiar challenges: slow downloads, rising costs, and complex handoffs between tools and teams.

Traditional cloud infrastructures weren’t designed for the realities of modern media distribution. Centralized storage introduces latency. Egress costs scale unpredictably. And rigid architectures make it hard to adapt as formats, partners, and platforms evolve.

A new model is emerging.

As content pipelines become more distributed, so should the infrastructure behind them. That’s where distributed cloud storage offers a critical shift—replacing bottlenecks and single points of failure with speed, flexibility, and resilience.

Ammo Content is already there.

Distributing 10,000 hours of content to 110+ countries and leading AVOD streamers across the Americas and Europe, Ammo Content supports over 50 million hours of monthly streaming for its 250+ partners. To meet that demand, they moved away from legacy systems and toward a distributed model with Storj.

Now, teams across the U.S., Latin America, and Europe collaborate effortlessly. Assets upload directly into Storj via Signiant Media Shuttle and are instantly available for review, post, and delivery—without delays or downloads.

The results speak volumes.

  • Global teams access files quickly and reliably
  • Storage and egress costs are cut significantly
  • A near-disaster recovery proved Storj’s resilience in action

As Operations Manager Roisin O’Brien shared:

“The download times are incredibly fast. Nothing ever times out or gets  halfway downloaded. We don’t run into any of the issues we used to have with other providers.”

Why it matters.

As the pace of content creation and distribution accelerates, distributed storage is becoming the backbone of modern workflows. Ammo Content is one of many companies proving that a distributed model isn't just viable—it’s essential.

Read the full case study to see how Ammo Content built a future-ready distribution pipeline with Storj.

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