New IDC report says it’s time to rethink storage for post-production.

Trisha Winter
January 27, 2026

If you manage IT infrastructure for a modern studio, you know the drill: file sizes are exploding, production teams are scattered across time zones, and the pressure to deliver content faster is higher than ever.

For years, the industry has relied on centralized cloud storage as the answer. But as workflows become increasingly global and AI-driven, the cracks in the traditional model are showing. Egress fees are eating into budgets. Latency is slowing down remote collaboration. And the complexity of replicating data across multiple regions just to ensure performance is becoming a management nightmare.

It’s clear that Media & Entertainment needs a storage architecture that works the way modern production does—distributed, fast, and globally accessible.

A new perspective from IDC.

I am excited to share a new IDC Spotlight report: Media and Entertainment Workflows Drive Use of Object Storage. This report is free to access (no form) here.

In this insightful paper, IDC examines how the landscape of media production is shifting and why scalable, high-performance object storage has become a foundational technology for the future of the industry. The report dives deep into the specific challenges M&E IT leaders face today—from ingest and post-production to AI enrichment and global distribution—and validates why a decentralized approach is no longer just an alternative, but a necessity.

What you’ll learn.

This report is essential reading for technical directors, CTOs, and IT architects looking to future-proof their media pipelines. Inside, you’ll discover:

  • The shift to cloud-native workflows: How object storage is reshaping pipelines to support massive volumes of high-resolution content.
  • Breaking the speed/cost trade-off: Why traditional cloud models force you to choose between performance and price, and how new architectures eliminate that compromise.
  • The power of regionless data: How to give your creative teams instant, global access to assets without the cost and complexity of regional replication.
  • Security and sustainability: Why distributed storage offers inherent advantages in data protection and environmental impact—two growing priorities for major studios.

Validate your cloud strategy.

As the report highlights, the "old way" of managing media assets is becoming unsustainable. Whether you are dealing with dailies from a location shoot on the other side of the world or training AI models on your archives, you need a storage layer that enables, rather than inhibits, creativity.

Storj is proud to be recognized in this report for pioneering a distributed approach that solves these exact friction points by delivering the speed of edge computing with the economics of cold storage.

Read the Full Report

Don’t let legacy infrastructure hold back your studio’s potential. Get the full analysis from IDC and see how your peers are optimizing their workflows for the next generation of content creation.

Download the IDC Spotlight Report here

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