The media and entertainment (M&E) industry is evolving rapidly. In fact, 72% of survey respondents in a Storj-commissed survey strongly agree that media production work is becoming more remote and globally collaborative.
In the webinar Collaborative editing made simple, Nick Soper, Business development manager, Tyrell Cloud and Jordan Maltby, CEO, Shadow Magic Studios, discuss how the distributed cloud from Storj is the transformational technology the M&E industry needs right now.
This blog shares highlights from the conversation, with a focus on industry challenges, the benefits of Storj’s architecture, and a live demo that brought the audience into the action.
M&E industry economics and climate
The M&E space is navigating a new landscape shaped by project agility, cloud workflows, AI adoption, a global talent pool, rising operational costs, sustainability concerns, and evolving security needs.
“These are all determining factors that help us shape the landscape of the industry and pivot,” said Nick Soper. “We have to stay competitive—but ultimately, we have to progress to succeed.”
Jordan Maltby added, “At the same time we’re cutting costs, we’re introducing functionality that wasn’t necessary 10 years ago—global reach, remote editing, shooting anywhere, editing anywhere. We need a complete application set that enables that flexibility.”
Both agreed that Storj is entering the M&E space at the perfect moment—with exactly the kind of innovation the industry needs.
Storj distributed technology for a distributed world
“The first time I saw Storj, I got it immediately,” Jordan shared. “I migrated my company and clients almost overnight. It’s like a cloud 2.0 upgrade—it’s that big of a paradigm shift.”
He explained how traditional cloud storage often routes data to a single data center—causing performance degradation the farther users are from that region. “There’s latency and instability. Storj fixes that.”
“Storj replaces the old model with a single global region,” he said. “Files are sharded and erasure-coded across 20,000+ global points, making media local everywhere. Whether your compute is in New York or New Zealand, you get consistent performance.”
Nick added, “With multi-region workflows, time, complexity, and cost can skyrocket. Storj simplifies everything. It’s time for a change—we can’t keep moving massive files across regions.”
Jordan summed it up: “Storj is becoming the single source of truth for media workflows. No one else is doing this.”
The presenters showcased Object Mount as a breakthrough for media workflows—giving users instant, seamless file access from any object storage, without lock-in or special setup. It mounts like a local drive but taps into the power of distributed object storage.
“With Object Mount, you get a single global namespace,” said Jordan. “Your files stay exactly as you created them—but now behave like a mountable hard drive. You get the durability and affordability of object storage with the simplicity of a file system.”
Nick reinforced the value in a Storj press release:
“Object Mount simply and powerfully overcomes a previously unmet need in the industry’s transition to more collaborative and remote workflows. The ability to stream right from cloud object storage without intermediaries delivers a new paradigm in media workflows.
Instead of constantly moving files around, creative teams can now work directly from cloud archives as if they were shared storage—unlocking real-time collaboration without traditional bottlenecks.”
Watch the full webinar—and see the audience participate in the live demo
One of the highlights of the webinar was a live demo showing Object Mount in action. Jordan (in Los Angeles) and Nick (in Marlborough, UK) collaborated on a DaVinci Resolve project in real time—streaming directly from Storj’s cloud archive.
Audience members uploaded video clips that were instantly added to the project. Jordan edited the video live and saved a rough cut; Nick immediately saw the update on his end.
As the presenters described it, the workflow was “super fast and global.”
The webinar offered powerful insights into how Storj is enabling a new era of media collaboration.
Watch Collaborative editing made simple to see it for yourself.
