UNINTERRUPTED + Storj Case Study

UNINTERRUPTED leverages Storj and iconik to unlock the power of the distributed cloud

UNINTERRUPTED is the athlete empowerment brand within The SpringHill Company, founded by LeBron James and Maverick Carter, that combines media experiences and consumer products in the sports culture space.

UNINTERRUPTED Canada (UNINTERRUPTED CA), the company’s Canadian-based unit, needed better cloud storage, performance, and scale. Storj's distributed and secure storage capabilities, along with its seamless integration with iconik’s innovative cloud-based asset management solution, stood out.

“What I uploaded to Storj integrated with iconik within the last 24 hours would have taken five times the amount of time with the previous cloud storage provider.”

Aden Bahadori

Head of Post & Tech at UNINTERRUPTED CA

Efficiency

Faster upload/download speeds

Savings

Reduction in storage costs while scaling

Security

Robust encryption and increased data protection

Challenge.

UNINTERRUPTED CA faced the challenges of fragmented media workflows, a new remote workforce, costly cloud storage space, and inadequate cloud storage performance for their evolving needs.

“Everything was fragmented as our team was dispersed throughout the globe. Terabytes of video footage needed to be transferred to cloud storage but there was almost zero visibility over the quality control of what got transferred,” explains Aden Bahadori, Head of Post & Tech, UNINTERRUPTED CA.

Before adopting Storj and iconik, UNINTERRUPTED’s existing storage solutions created high costs and inefficiency, lack of quality control, and security concerns.

“There was an instance when we were uploading media and the previous cloud storage provider we were using before Storj told us to stop uploading because something was broken on their end,” recounts Aden. “Post-production is on a time schedule where there are fast deadlines. This was a nightmare because stopping post-production is not an option.”

Solution.

UNINTERRUPTED integrated Storj with iconik and transitioned from a traditional cloud provider to a distributed cloud storage solution. This gave UNINTERRUPTED a competitive edge; for example, the addition of Storj with iconik empowers remote shoots, editorial teams, finishing houses, and asset distribution operations the same high-performance experience regardless of where they are in the world.

Result.

Storj and iconik transformed UNINTERRUPTED storage media workflow, and solved their previous challenges. Key benefits include:

Increased Efficiency: Faster upload and download speeds, reducing project timelines.
Cost Savings: Substantial reduction in storage costs compared to traditional methods.
Enhanced Security: Robust encryption and decentralized storage ensured data safety.
Scalability: Easily scalable storage solutions to accommodate growing data needs.

UNINTERRUPTED CA is happy to have teamed up with Storj to solve the specific challenges they experienced with their previous cloud storage provider.

“It’s organized, secure, affordable, and fast,” adds Aden on the Storj and iconik integration. “I feel we just scratched the surface so we are looking forward to deploying the solution to the rest of my SpringHill Company team.”